Sport carries national significance — shaping identity, driving economic growth, strengthening diplomacy, and uniting communities. As sporting ecosystems evolve and the expectations on governments, federations, clubs, and event organisers increase, strategic clarity becomes essential. At OrdoStrategica, we help institutions navigate these complexities by developing robust, future-oriented strategies for sport and major events at every level of the system.
Our advisory spans long-term sport planning, governance development, commercialisation, talent pathways, event feasibility, and infrastructure investment. Our strategic work is informed by direct experience inside the institutions that guide global sport — giving us insight into how systems evolve, how decisions are made, and how major initiatives succeed. Whether building a new national sports strategy, considering a major event bid, or evaluating system-wide reforms, we deliver insight grounded in global best practice and real-world experience.
The result: clearer choices, better-aligned investments, and sport systems that are mor resilient, inclusive and internationally competitive.
Strategic Development for Sport Systems
We support clients in defining the long-term strategic direction for their sporting landscape. This includes comprehensive assessments of participation, performance pathways, governance structures, and market potential. Our approach ensures alignment between policy objectives, operational realities, and long-term sustainability.
Our expertise includes:
- National and regional sport strategy development
- Participation and grassroots system analysis
- Elite performance and talent-pathway models
- Governance modernisation and institutional strengthening
- Long-term planning for competition structures and domestic leagues
- Alignment of sports policy with national economic, social, and health priorities
Commercial Strategy & Market Growth
Commercialisation is a critical driver of stability and reinvestment in modern sport. We help stakeholders identify and unlock new revenue streams, strengthen commercial governance, and build sustainable financial models that enhance the competitiveness and visibility of their sports.
Our commercial strategy services include:
- Market and revenue-model assessments
- Sponsorship and partnership strategy development
- Brand positioning and audience segmentation
- Media rights analysis and strategic guidance
- Event-led commercialisation and asset valuation
- Long-term financial planning for federations and clubs
Youth & Talent Development Pathways
Long-term success depends on a clear, well-governed, and well-resourced development system. We support federations, ministries, and clubs in designing or reforming pathways that connect grassroots participation to elite performance.
We provide guidance on:
- National talent frameworks and development pipelines
- Integration of academies, schools, and community programmes
- Competition structures that support progressive athlete development
- Coaching standards, workforce planning, and education frameworks
- Monitoring and evaluation systems for pathway performance
Major Event Strategy & Feasibility
Hosting major sporting events requires a strategic, whole-of-system approach. We advise clients on whether, how, and when to pursue bids — ensuring decisions reflect national priorities, financial realities, and long-term legacy potential.
Our services include:
- Major event feasibility and economic impact assessments
- Bid strategy and narrative development
- Infrastructure and capital investment planning
- Government and stakeholder alignment
- Legacy planning frameworks tied to national objectives
- Early-stage risk identification and mitigation strategy
Infrastructure & Capital Investment Planning
Major sporting infrastructure requires rigorous planning, stakeholder alignment, and long-term vision. We help institutions develop business cases, evaluate investment priorities, and define venue or facility portfolios that maximise usage, sustainability, and community impact.
Our support spans:
- Facility audits and infrastructure needs analysis
- Long-term portfolio planning for venues and training centres
- Business cases and cost-benefit modelling
- Sustainability and operational design considerations
- Integration of sports infrastructure within broader urban and national planning
Our Commitment
Major Sport & Event Strategy sits at the intersection of policy, economics, performance, and national ambition. Our role is to help clients make informed, future-proof decisions by bringing together global perspective, industry-specific insight, and a pragmatic understanding of how systems evolve. Through rigorous analysis and collaborative design, we help shape strategies that elevate sport as a driver of national progress, institutional growth, and community impact.
